2 Dasslers and a Knight Contrary to popular belief, Adidas does not really stand for ‘All Day I Dream About Sports’. Anyway if that was the case I figure none of us would require much equipment beyond a bed and a fluffy pillow. Way back in 1924, 2 German brothers returned from World War I to the Bavarian town of Herzogenaurach. Following in his father’s footsteps, who worked in a shoe factory, Adolf Dassler, a skilled craftsman, began making athletic shoes from the military remnants left behind by retreating troops in his mother’s laundry room. His brother Rudolf soon joined him as a persuasive salesman, and the company ‘Dassler Brothers Shoe Factory’ was born. The exceptional shoes quickly became popular among athletes and were worn by the Germans at the 1928 Olympics in Amsterdam. Amidst a rapidly changing political landscape, the Dassler brothers signed up with the Nazi party in 1933. In the 1936 Berlin Olympics, they went against the party’s philosophy and persuaded Afric
"A dawn to end all nights, that's all we hoped it was"